Because of a twitter exchange, a CEO of a company sent me their website link and asked me to check it out. After a minute of arriving, I left. I couldn’t tell who it was for, I couldn’t even tell what it was. Rather than ignoring this email, I wrote back with some advice to the CEO — make it easy to know who you serve and why it matters.
It’s the easiest advice to give of course — know who you will serve and why you stand out. But each entrepreneur I know tries to skip this point. So let me just share that “we serve everyone who could possibly use xyz” is not a valid answer.