Just realized that I never shared with you an article that was commissioned for, and published in the March 2013 issue of Wired (physical) magazine.
Language encodes our thinking. To write a new future, we need to use a new language. Let’s stop focusing on the overly narrow term “social media”. Let’s simply be social.
Instead of capturing value, let’s find new ways of creating value, together.
Think of collaborators as those you work with. Let’s have co-creators design what to build. Let’s ask communities to create scale. And, when we embed this new social language — words such as collaboration and purpose and community — into our discussions, value creation will flow. Relationships are to the social era, what efficiency was to the industrial era. And we all remember what relationships are built on, don’t we? Trust. After decades of building business on capital, oil, land and silicon, trust will be our foundation for what we create next.
Get the full article by going here: http://www.wired.co.uk/magazine/archive/2013/03/ideas-bank/we-need-a-new-language-for-the-collaborative-age