Archive | Social

Designed for people, not some theoretical “market”, to thrive.


How to Support An Author

“A barista spends 3 minutes making you a $6 latte, you tip her. A writer spends a year writing a book; and you complain that $4.99 is too high”. That line is from a tweet that has gotten over – get this — 4000 responses. Why? No one knows how to support an author. So,  More


Our Obsession with Scale is Failing Us

Bank of America just announced they will cut 16,000 jobs by year-end, an acceleration of a previously announced “efficiency effort.” After this, they’ll no longer be the largest banking employer. Now, it’s easy to think that Bank of America is failing, that it’s yet another bad situation related to a down economy. But there’s something  More

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Enthusiasm for #SocialEra will feature an excerpt from the #SocialEra book on Monday. But Forbes Women beat ‘em to the punch in a piece on Thursday saying, “This is one of best books describing the deep shifts in how we operate in the world that I’ve read in years–probably the most radical and compelling since Clay Shirky’s  More

Traditional Strategy Is Dead. Welcome to the #SocialEra

When I say, “Social is and can be more than media,” people resist. It’s as if the two words (social and media) are now permanently fused together. But they shouldn’t be. The fact that they are joined at the hip in so many people’s minds means that marketing agencies are thriving — but that the  More


TedGlobal Talk: Banking on Openness

As you might have noticed, I took the summer off. Well, not quite off.  More like away.  I went to Scotland, and gave a talk at TEDGlobal on the topic of openness. I also finished a new book (my 2nd title) on the #SocialEra that Harvard Press releases next week. Yet, I also managed to  More


Anyone Can, and This One Does

Jack Andraka a 15-year-old student from Maryland, came up with a paper sensor that detects pancreatic cancer 168 times faster than current tests. It’s also 90% accurate, 400 times more sensitive, and 26,000 times less expensive than today’s methods. In short: It’s a lot better. Andraka was inspired to focus on pancreatic cancer because a  More