Archive | Social

Designed for people, not some theoretical “market”, to thrive.

Traditional Strategy Is Dead. Welcome to the #SocialEra

When I say, “Social is and can be more than media,” people resist. It’s as if the two words (social and media) are now permanently fused together. But they shouldn’t be. The fact that they are joined at the hip in so many people’s minds means that marketing agencies are thriving — but that the  More

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TedGlobal Talk: Banking on Openness

As you might have noticed, I took the summer off. Well, not quite off.  More like away.  I went to Scotland, and gave a talk at TEDGlobal on the topic of openness. I also finished a new book (my 2nd title) on the #SocialEra that Harvard Press releases next week. Yet, I also managed to  More

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Anyone Can, and This One Does

Jack Andraka a 15-year-old student from Maryland, came up with a paper sensor that detects pancreatic cancer 168 times faster than current tests. It’s also 90% accurate, 400 times more sensitive, and 26,000 times less expensive than today’s methods. In short: It’s a lot better. Andraka was inspired to focus on pancreatic cancer because a  More

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Resilient Organizations & Open Networks

In Philip Auserwald’s recent book, The Coming Prosperity, he mentioned that open networks beat closed networks and larger networks beat smaller networks. As regular readers know, I’ve been talking about similar ideas in the fast/fluid/flexible series on business models. His set of ideas provoked me into asking a series of questions to and with Philip  More

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Stop Talking About Social and Do It

“Leadership” has changed when a decentralized group of people can take down a government. “The Value Chain” has changed when the customer is no longer just the “buyer” but also a co-creator. “Human Resources” have changed when most of the people who create value for your organization are neither hired nor paid by you. “Competition”  More

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Why Social Marketing Is So Hard

Brands are spending a great deal of time and energy investing in platforms to get likes or pluses, and not really being social at all. It’s been well over 15 years since the social era started. So many brilliant people have been writing, speaking, and sharing case studies over that length of time, that if  More

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