Is Marketing considered a a Corporate Performance Contributor? From conversations I’m having around the Valley, I’ve come to realize that marketing and its relevancy to the C-Suite is (in cleaned up language) not-so-good. Marketing is no longer considered contributing to the corporate performance of a company; not in any strategic kind of way. It hurts [...]
Tag Archives | High-Tech Case Studies
Blackberry’s been running a great campaign. It started with a banner ad. The banner asked you to share with Blackberry “why you loved it”. From there, you could read other stories of why people loved their blackberry. There are lots and lots of stories. And you can learn more about your Blackberry in the process. [...]
A CEO I was working with at a Fortune 500 asked if I could leave my company and join his exec team as their (latest) CMO. I loved the company, its customers, and the team so I was seriously tempted. Yet, I knew the chances of surviving and thriving in that context were let’s just [...]
I’d like to simply point you to some good articles with little commentary that I think are worth noting. Here, a great visual of every product Apple ever made since 1976. I became a customer in 1984, worked there from ’89-96, left the line briefly for two years and returned in or around the year [...]
I was just reading Double Digit Growth by Michael Treacy. Yes, during work hours. Call it my version of eating bon-bons. I needed a break. And his book is one of many in my recent pile of acquisitions. Recent being the last 3 months. And I’m so far behind, I’ve actually NOT bought a book [...]
Is anyone surprised by this content: Loyalty To Wireless Carriers Is Hard To Come By. By Antone Gonsalves TechWeb.com Two-thirds of U.S. adult mobile phone users comparison shop for wireless carriers, with more than two out of five doing so within the two months before their contracts expire, a market research firm said Friday. While [...]
I’ve been working with many a new client who wants to reach the SMB market. These are traditional enterprise companies who want to expand. And they the SMB market as a viable one to pursue for growth. But this market has been elusive to many for a long, long time. That’s changing of course. But [...]
A colleague who works within one of my company’s clients writes this email to me about a month ago: “I still find myself scratching my head at how to apply this line of advice (referring to a white paper I sent on permeable markets) to a large highly profitable business. In the last session [Spark [...]
A very important trend to watch in 2007 will be the ongoing efforts to separate the operating system from the platform (the APIs and user interface that an application interacts with).
Key players in this movement include Adobe’s Apollo and Microsoft WPF/E.
One of the fundamental truths about the high technology market today, is that consumers have tremendous power. Market power used to be much like a big castle surrounded by high walls and a moat to control access — Dell, Intel, and the former AT&T are all examples of companies that fared well under that model. [...]