Tag Archives | Marketing

Marketing is the way we tell our story so it’s relevant to real people in their real lives. Telling our story is more than branding and logos but how the price, the value proposition, the routes to market and all that tie together as part of a whole.

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Thriving in the SocialEra & What it means for Social Business

When you realize social can affect everything, you can create value entire differently. And that has huge implications for us as leaders, for our organizations and for our economy. But it will mean we need to stop thinking “Social Media” and start thinking about what Social really means — to be connected, purposefully and in  More

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What Replaces Marketing

During the last few months, I’ve been teaching and advising some students over at Stanford University on Entrepreneurial marketing (in a class taught by Chuck Eesley). My key thesis is that Marketing is Dead. In many ways, old news. And, the more helpful and less theatrical lesson: Marketing in the 21st century is always about  More

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Who You Are Is What You Make

Sharing another talk I’ve recently done on innovation and igniting performance inside our firms. Innovations like pyramids, paper, gunpowder and silicon are the direct result of the cultures that introduced them — empire, nation-state, kingdom, democracy, theocracy, technocracy, etc. Innovation happens when human beings have a series of ideas together that they manifest into something  More

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What Does Wall Street Reward?

A recent analysis said that, all things being equal, a heavy reliance on marketing spend will hurt a company’s stock valuation. Of course, we say. Duh, we think. But have we ever really thought about how much a factor that is? Let’s think about it using an example. There are two stores in the middle  More

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Swiss Army Knife of XYZ

Because of a twitter exchange, a CEO of a company sent me their website link and asked me to check it out. After a minute of arriving, I left. I couldn’t tell who it was for, I couldn’t even tell what it was. Rather than ignoring this email, I wrote back with some advice to  More

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Smartphones as Appliances

The growth of the mobile data marketplace is one of the bright spots for business in the current recession. Mobile carriers report increasing demand for data services, and Apple and Research in Motion both reported strong earnings aided by sales of their smartphone products.

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