Tag Archives | Marketing

Marketing is the way we tell our story so it’s relevant to real people in their real lives. Telling our story is more than branding and logos but how the price, the value proposition, the routes to market and all that tie together as part of a whole.

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What did you think I meant?

A couple blog entries ago, I suggested that while most companies think of the “home page” as their entry to their web experience, most people googled their way into a website doing a deep dive to perform a surgical strike and get just what they needed and get out. I’ve started to think about it  More

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The guides

I met last week with this incredibly zany guy named Nick Hayes of Influencer 50. His firm understands influencer marketing at a very deep level and he’s now in the Bay Area establishing a presence here. In doing so, he’s studying the top 50 influencers who influence the influencer marketing field. Trying following that. But  More

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Google is your UI

Let me paint a picture of the world today as a company sees it and then again as a customer experiences it. Company View: A company, say yours, has a “home page” where they organize the user experience so users can learn more about the company, its products, its vertical solutions and so on. The  More

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Spotlight on HP’s Campaign

Great marketing is about demand creation. It’s about filling an unfulfilled need, or creating a need and then filling it. When done right, it’s magical to experience. Marketing has many elements, of course. There’s: – inbound marketing which helps define customer requirements into the technology group, or – product marketing that makes sure the product  More

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Spotlight on HP's Campaign

Great marketing is about demand creation. It’s about filling an unfulfilled need, or creating a need and then filling it. When done right, it’s magical to experience. Marketing has many elements, of course. There’s: – inbound marketing which helps define customer requirements into the technology group, or – product marketing that makes sure the product  More

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The Devil Dials Prada

Knowing and understanding various ways to drive growth is tied directly to knowing what market (or segment) you’re serving. If Motorola, Nokia and other firms in the communications industry view themselves as handset makers, that’s actually just the start. For a certain customer segment, handset makers are in the accessories business. Apple’s iPhone is the latest proof that the market is not just about phones but about lifestyle. Apple’s phones are not even in user’s hands yet, but it’s a powerful signal to the industry–ignore design and fashion at your own risk.

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