While I work with many mid to large size software firms in my day job, my other hat is being CEO of a small company. A small company with many, …
The Customer Experience: The Design Moment of Truth
Business 2.0 ran an article this month on their ‘2nd annual bottom line design awards’. The article promised to “go beyond surface beauty to single out objects that look good …
Sales model is critical go-to-market piece
Getting caught up on reading as I nurse a cold today. An article worth highlighting. On page B10 of this (3/28/06) Tuesday’s WSJ, there was an article on marketing strategy …
How is consulting different than therapy?
A client asked me this question during what was our consultation meeting: “How is consulting different than therapy?”. Great question, isn’t it? So while I came up with some rational …
Great Product Management starts with…
One of the more common questions I hear from product management teams is based on figuring out why company A is successful and company B is not. Perhaps it’s that …
Why company blogging really makes sense
In these days where execs get so far removed from consumers that the only time they see them is when they are behind the glass walls of a focus group …
Ways benchmarking makes strategies better
I do benchmarking all the time, but I never think that the application of all that data is a 1-size-fits-all model. Benchmarking can be useful to learn what other companies …
Sweat the small stuff, sweat it all
Last week, I attended a roundtable of CEOs. And one CEO of a well-known and privately held firm provided a showcase of his upcoming rebranding effort. Interestingly, the consumer company …
Make mine the most expensive way to expand
A colleague and friend got $30M in VC funding recently. Good times. It was more than he asked for, because the VC wanted to see fast market penetration into several …
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