Richard Florida, the Atlantic editor recently wrote: “Cities are our greatest invention, not because of the scale of their infrastructure or their placement along key trade routes, but because they enable human beings to combine and recombine their talents and ideas in new ways. With their breadth of skills, dense social networks, and physical spaces [...]
Tag Archives | twitter
It’s Tribes Not Herds
Twitter lets people find nuggets of ideas, gather and share sentiment, and –most importantly – helps people to find one another. It’s become customary to do “Follow Fridays” (in twitter language that gets reduced down to #FF) to help each other. I’m afraid I will sound a bit marmish in making this observation, but I [...]
Flesh And Blood
Let me just say the truth that no one else wants to tell you: We are sick to death of that grey faceless icon you let be your image on Linked In or Facebook. Said more positively, we want to see you. Not a grey faceless icon, but you. And, not some weird, Second Life-style [...]
When Envy is Good
A friend asked me if I was mad at Seth Godin. And I was surprised. And then he reminded me that I had said something like “God damn that Seth Godin for another brilliant remark” on Twitter. I vaguely remembered typing it, so I paused. Was I mad, I wondered? I checked my soul. No, [...]
Integration Matters
Wallace Stevens once said, “Perhaps the truth depends upon a walk around the lake”. Well, my own walk has been along a creek. But it did lead me to find my truth. And, my truth is this: Integration matters. Let me explain how that matters in this context. You might remember, I shut down my [...]
To Leaders Afraid of Twitter
What would you say to the Leader who says “we just shouldn’t be that transparent” or “being transparent in the marketplace will ruin our competitive advantage”? Pam Fox Rollin asked me that question in our recent podcast. Besides “that’s bullshit”, I thought? Alas, I did not let my inside voice become my outside voice, but [...]
Social Media: no 1 size fits all
Squirming. That’s what I do when I get an email from someone i want to connect with but it’s the wrong medium. I have to then decide if i want to let a NYT writer into Facebook where he’s only going to get pics of my kids, (and thereby find me incredibly boring!) or to [...]
Fill Your Company with LOVE (Framework)
As companies see increasing value in social media campaigns, it is becoming apparent that the transactional-centric models currently used for tracking and measuring marketing campaigns are not up to the social media challenge. With social media campaigns often focused on brand building and driving engagement, the tools used to measure the impact on sales and brand are ill-suited to accurately measuring the full impact and value of social media campaigns.
The buying or sales funnel that has served marketers well for many years no longer works in an environment now centered on two-way and unstructured communications. A new framework developed at Rubicon Consulting, Inc., building on ideas originally conceived by Harry Max, offers the relationship-centric LOVE model as a replacement–and enhancement–for the transaction-based buying funnel.
Understanding Twitters Growth
One of the hottest recent stories in the tech industry has been the rapid rise of the messaging service Twitter. Starting from a small base of enthusiast users, the service has rapidly risen to prominence in the media, with extensive coverage of its adoption by celebrities. In the last month, Google counted about 65,000 news stories mentioning Twitter, and the web tracking service Alexa reported a remarkable 400% increase in traffic to Twitter.com in the last four months. In April 2009, Alexa reported that daily visits to twitter.com surpassed those to cnn.com:
Online Communities: Ignore at Your Peril (I)
In the strategy work I do with tech companies, I’m frequently asked about web communities — how they operate, what they can and can’t do, and how a company should look to work with them. The companies we deal with generally fall into three camps when it comes to community: –Many companies are still learning [...]