Format Archives: Aside

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Developing Ideas + Dealing with Haters

Whew! I feel like I just gave birth to an intellectual baby. And it was a big one. A 10-lber. And pushing it out was hard. And some people thought it was ugly. Regular readers to Yes & Know will have noticed I’ve been sucked into a particular idea for months now… Writing this 5-part  More

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Stop Talking About Social and Do It

“Leadership” has changed when a decentralized group of people can take down a government. “The Value Chain” has changed when the customer is no longer just the “buyer” but also a co-creator. “Human Resources” have changed when most of the people who create value for your organization are neither hired nor paid by you. “Competition”  More

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Meetings are SuperTax of Work

We create a huge tax on everything we do when we insist on meeting more, later. Send stuff out that is best read so we don’t have to spend time slowly processing, together. Expect people to do that work on their own. They’ll thank you when they get 50% of their calendar back after you  More

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Why Social Marketing Is So Hard

Brands are spending a great deal of time and energy investing in platforms to get likes or pluses, and not really being social at all. It’s been well over 15 years since the social era started. So many brilliant people have been writing, speaking, and sharing case studies over that length of time, that if  More

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Why Porter’s Model No Longer Works

This post went live mid-week last week, on HBR. It is the 3rd installment on a series of why fast / fluid / flexible is crucial for the social era. The headline has caused some interesting discussion / perspectives. (It also got some VERY strong personal attacks going.) I’m curious to see what you think,  More

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