It is so easy to keep push, push, pushing.
Well, not easy, really. Maybe the better word is conditioned. Through each achievement (or like, or tweet), there’s a rush of dopamine in the human system, that signals, “things are good”. Which creates a biofeedback loop to keep doing more of the same. As in, as soon as one milestone is done, to rush off to the next one. And to make sure that to-do list, project, or whatever does equally well (perfection, calling!) to make sure the rush happens, again.
I certainly feel the call to that “rush”. Not only has my 2nd book, Social Era, been named one of the best Business Books of 2012, it has become a best seller. Which gave a rush to want to do the next book. Then, I got invited to do a short talk at TED Long Beach, and the press coverage was amazing. Which made me wonder, “when will I be back, and what could I do better.” It was crazy how much work went into that project and yet I wanted to mount that horse again. And, now having a Harvard Magazine feature piece … with my name right there on the cover. It would be oh-so-easy to turn my attention to the next big thing.
Sarah Green, my editor over at Harvard Business Review, and the co-creative partner of the Feature wrote this to me,
I know that both of us tend to think about how to optimize things — whether that is a business strategy, or an article, or a TED talk, or a book, or email, or even just a way to work out and have meetings at the same time — so let us both take a break from thinking about improvement and “what’s next” and “what’s better” and, for a moment, just savor this moment.
Savor this Moment. Remember why you did the work in the first place, the purpose. Stop chasing the next gold star. “Just…” Be at peace with the now.