Blog Yes & Know

Don't Miss the Middle When Formulating Strategy

What purpose does middle management serve in strategy development? Misunderstandings between the C-suite and middle management lead to bad decisions, loss of time and loss of money. Many organizations have …

Can the iPhone be Apple's next big thing?

Apple’s excellent April financial report — revenue up 43% and year over year and profits up 36% — masked the disturbing news that Apple’s iPod business has basically stopped growing. iPod units were up only one percent year over year. Most of Apple’s growth came from the Macintosh business.
Although Macs are on a roll at the moment, it’s risky for Apple to rely only on the relatively mature personal computer market for all of its growth. With the iPod now saturating, Apple needs its new iPhone business to provide a second growth engine.

Google's JotSpot Wiki Reborn As Google Sites

Google Sites offers simple tools for collaborative Web site creation. Thomas Claburn of InformationWeek writes about Google’s plans for Google Sites – an outgrowth of the Google Apps suite. Users …

Don't Throw Your Influencers Under the Bus Just Yet

One thing the marketing industry and the tech industry have in common is that they’re both periodically swept by fad ideas (call them memes if you want to sound hip) that enchant everyone to the point of obsession. That obsession then produces a backlash that causes everyone to swing the other way and completely dismiss the original idea. We’re going through one of those cycles right now with the idea of influencer marketing. As usual, the reality is somewhere in between the hype and the backlash–influencer marketing is not the be-all that some people made it out to be, but it’s not bunk either.