One of the most aggressive users of online promotional campaigns is Hollywood. Movies need to quickly create a mass following, and studios have embraced the web as a way to …
Shifting Business Models & What It Means For You
While SAP’s brand and development resources are enormous assets, SAP’s operations—the very way it does business—must be re-thought for BBD and the changes required for success are fundamental in every sense. SAP needs to re-think its sales, services, integration, support, development and revenue models. The enterprise sales force is too expensive to address mid-sized customers and the R/3 eco-system is ill-suited to address BBD deployment. Even the SaaS revenue stream will require major adjustments.
Can We See More Green? HP's Print 2.0
With their printing division bringing in 30% of HP’s $91.7 billion in revenue in 2006 – and more than half its operating profit – it’s easy to see why new printers and services are being rolled out to encourage printing. We’ve all known for years it’s the goose that lays the golden egg for HP.
Now the company is backing that contention with a $300 million ad campaign in which it introduces a slew of new printers and devices that allow users to print without the use of a PC. In partnership with Yahoo, HP has created a printing toolbar that makes creative projects easier, giving users how-to tips.
The Man Behind Google's Open Handset Alliance
If there’s one thing users want, it’s open use of the technology they buy. Hacked iPhones bear testimony to the desire for open cellphone use that is free of carrier restrictions.
Google’s November 5th announcement of their mobile phone software…
Can't We All Just Get Along?
I’m seeing a proliferation today of headlines that indicate….
Okay, here's a Statistic
So Bain has done a growth survey that shows “senior managers spend less than 3% of their time on the long term view of the future.” In comparison, the same study shows, they “spend 40% of their time focused on the things that go on in the 4 walls of the company”.
What's your Company's Arrogance Quotient?
I don’t know anybody who likes being called arrogant. Yet, recently, it happened to me. And I found myself experiencing four parts of Elisabeth Kubler-Ross’s stages of death:
This got me to thinking. What is arrogance? What is corporate arrogance? And other than being somewhat irritating, is it really a problem?
RIM's Blackberry Campaign Commentary
Blackberry’s been running a great campaign. It started with a banner ad. The banner asked you to share with Blackberry “why you loved it”. From there, you could read other …
Amazon's Category Creation Going Again
Grid Platforms: The big idea? 5 steps to Category Creation: 1. See a critical gap. 2. Figure out how to fill and dominate it. 3. Establish innovation as a Differentiation. …
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