In grade school, one of the key determinants of popularity on the playground was how quickly you were selected when the time came to choose up sides for basketball, baseball or soccer. In the same way, the developing business model for the next ten years depends hugely on which set of developer and ecosystem partners pick you. However, unlike grade school, you might have more ability to influence this selection.
Go-to-market Mix in the Web 2.0 Era
It's been 40+ years since E. Jerome McCarthy published Basic Marketing, the business book that introduced the "4 Ps" (product, price, place/distribution and promotion) to the world. While the categories still hold true, what was once considered the leading edge has drastically evolved. Web 2.0 has also impacted the paradigm by changing what product definitions look like, and how things that are sold as 'free' can make money. So while the 4 Ps are a good start as buckets, let's update them for today's era and discuss what you need to be doing to keep your mix both relevant and impactful. Here's my take on what's happening... and some ideas on what you need to do to win your market.
Blue Plate Special, a la Carte, or All You Can Eat
Do you remember a time when most meals were the sit down, full-service, dessert-included kind? Even if all you wanted was a cup of soup or a simple salad, you were offered the blue plate special with everything at one price. Then the culinary folks came up with small plates, a la carte items, tastings, pairing menus, buffets and the like. Whew! Choices--who knew!
Stepping up to the Microphone
Can you imagine what it would be like to charge 20-200% more than your competitor and own market category dominance? This final part of the Bootcamp series focuses on ways your organization can increase its economic power. Success isn't an equation that looks like this:
Great Product + Advertising + Price Point + Distribution = Success
Dash used Stealth just Right
Is there ever a good reason to not tell everything to everybody? Yes, there is. Surprise you that I would say that? In relationships, power is not the key to …
How are Synergy and Ajax Technology related?
When buzz starts to happen in Silicon Valley, the same terms are used over and over again, with a completely different definition for the same words. Yesterday, a client of …
Churn and Burn or Ways to Go?
It is true that, over time, strong technology consumer companies will win market share from weak companies. However, there's one nearly surefire way to make sure you don't fail. Focus. …
Go-to-market in Web 2.0 Era
It’s been 40+ years since E. Jerome McCarthy published Basic Marketing, the business book that introduced the “4 Ps” (product, price, place/distribution and promotion) to the world. While the categories …
Reminder to Self: Networking is a Must
Okay, I normally don't network. I'd rather be at home, in my pajamas with either a good book or my laptop. And networking itself has a bad rap. But I …
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