Blog Yes & Know

Churn and Burn or Ways to Go?

It is true that, over time, strong technology consumer companies will win market share from weak companies. However, there’s one nearly surefire way to make sure you don’t fail. Focus. …

Go-to-market in Web 2.0 Era

It’s been 40+ years since E. Jerome McCarthy published Basic Marketing, the business book that introduced the “4 Ps” (product, price, place/distribution and promotion) to the world. While the categories …

Developer Programs Key to Upward Cycle

In grade school, one of the key determinants of popularity on the playground was how quickly you were selected when the time came to choose up sides for basketball, baseball …

Don’t be the Dinosaur Brought down by Mosquitos

Emerging Business Models can destroy your current business Working in Silicon Valley, there are a few hundred new acronyms and technologies introduced each year that need to be understood. Being …

Give me that thing called [customer] Love

Just got published on MarketingProfs for what will be a six-part series or “Summer Bootcamp for Business”. For those of you that aren’t familiar yet with MarketingProfs.com, it’s a great …

Reserve seems key to Creating

I am sitting in Logan airport with a clean email inbox. First time in weeks, if not months, I think. I’ve been swimming pretty hard lately as there have been …

Metrics: The Long and the Short View

In business, metrics matter. It’s key to make sure you’re looking at things that indicate truth or at least a pattern of truth. I’ve been working for the last few …