Blog Yes & Know

Is Adobe going to get crushed by the Big Guy?

The Journal reported today that talks between MSFT and Adobe broke down earlier this week. The issue is whether PDF will become a built-in feature of Microsoft’s office.
This is not a one way assault on Adobe, but a fundamental tension on who will innovate the platform and UI of the industry. Adobe has plans of it’s own that will make Microsoft the equivalent of plumbing. Needed but not discussed.

Sparked!

Last night, a little venue called Spark was held. The notion was to connect really smart people – who are down-to-earth good leaders in high-tech – to learn from our …

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Talk with, not At

An industry commentary on how marketing in high-tech is changing. I think there’s way more ahead than banner ads and search word optimization when it comes to high-tech consumer marketing. I think that we will move from non-personal ways of advertising to customer engaged ways of connecting. I have provided some examples as illustrations and then provided what I think it means.