Clients ask us lots of questions, but with the world buzzing about Web 2.0 and software changing in some pretty significant ways, one question that clients should ask but never do is, “Is my company becoming a dinosaur?” Maybe it’s because people don’t want to know, or perhaps Rai Wasner, a former colleague, had it right years ago when he said that life can be pretty good for the last dinosaur as you seem to have the whole swamp to yourself.
Once you stop innovating, you’re stuck in the status quo, and if—really when—the world changes, you’ll be unable to adapt. Your company’s name will be added to the corporate “Where are they now?” file.
As a public service, Rubicon Consulting has compiled a list of signs that your company may not be as nimble and innovative as it needs to be to defeat challenges from upstart competitors.
The Customer Experience: The Design Moment of Truth
Business 2.0 ran an article this month on their ‘2nd annual bottom line design awards’. The article promised to “go beyond surface beauty to single out objects that look good …
Sweat the small stuff, sweat it all
Last week, I attended a roundtable of CEOs. And one CEO of a well-known and privately held firm provided a showcase of his upcoming rebranding effort. Interestingly, the consumer company …
Where is this Software World Going?
I wish I had an answer for the emerging business trends in software, and how they’ll play out. I can’t see the horizon very well but I do have some …
Another Cisco Move
Cisco made another move to the vertical security space yesterday. They bought a company for $51M and 27 people that provides them video surveillance capabilities. This acquisition maps well to …
B2C Marketing Has Its Nuances
Last weekend I wrote about Cisco entering multiple, disparate markets at the same time. While I thought that vertical strategy appears to be a good fit with the strengths and …
Market Entry Moves by Cisco Warrant Review
For every successful market entry, another 4 fail. I learned that in grad school. One of the few facts that made practical sense, and thus stuck. That metric included every …
Unlike ASPs, SaaS is Hotter than it Looks
I think SaaS (Software as a Service) is potentially the biggest issue facing software firms today. This formerly “ASP” (application service provider) model blipped back in ’97-’00. And it seemed …
Playdough, anyone?
In our offices, we have playdough. Yes, you read it right. Playdough. When I asked my assistant to get some playdough, she thought she had heard wrong. (It could have …
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