The Journal reported today that talks between MSFT and Adobe broke down earlier this week. The issue is whether PDF will become a built-in feature of Microsoft’s office.
This is not a one way assault on Adobe, but a fundamental tension on who will innovate the platform and UI of the industry. Adobe has plans of it’s own that will make Microsoft the equivalent of plumbing. Needed but not discussed.
HP redefines their value proposition for PCs!
Do you know what you are selling to the user? Is it a thing (a unit, a box, a software package) or does that thing get associated with a solution, …
Fighting with 4 Swords: The Art of Competitive Play
Rubicon has a defense practice, which we would love to call “Fighting With 4 Swords: The Art of Competitive Play”. Unfortunately, that’s too long to put on our business card …
Sales model is critical go-to-market piece
Getting caught up on reading as I nurse a cold today. An article worth highlighting. On page B10 of this (3/28/06) Tuesday’s WSJ, there was an article on marketing strategy …
What makes a good Sales Comp Plan?
Last week, I worked with a CEO on designing / redesigning his comp plan. He has a set up where the business sells subscriptions and the sales rep gets paid …
Sweat the small stuff, sweat it all
Last week, I attended a roundtable of CEOs. And one CEO of a well-known and privately held firm provided a showcase of his upcoming rebranding effort. Interestingly, the consumer company …
Community is what we all seek
Just finished a book, Plainsong, that my stepdaughter lent me. It’s an interesting story of 2 brother farmers, a pregnant high-schooler, two young boys deserted by their mother, and so …
Hey what's that in the corner?
I had another late night meeting last week, where my firm was involved in helping a company evaluate a decision to an upcoming product launch. Sorry for not being able …
Hey what’s that in the corner?
I had another late night meeting last week, where my firm was involved in helping a company evaluate a decision to an upcoming product launch. Sorry for not being able …
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