Blog Yes & Know

Blue Plate Special, a la Carte, or All You Can Eat

Do you remember a time when most meals were the sit down, full-service, dessert-included kind? Even if all you wanted was a cup of soup or a simple salad, you were offered the blue plate special with everything at one price. Then the culinary folks came up with small plates, a la carte items, tastings, pairing menus, buffets and the like. Whew! Choices–who knew!

Stepping up to the Microphone

Can you imagine what it would be like to charge 20-200% more than your competitor and own market category dominance? This final part of the Bootcamp series focuses on ways your organization can increase its economic power.
Success isn’t an equation that looks like this:

Great Product + Advertising + Price Point + Distribution = Success

Out With the Old Process, In With the New – Completely

Remember Webvan? Those pretty brown trucks. We saw one all scuffed up and worn down by the side of the road today and it perfectly symbolized the promise of an Internet-based grocery company that never made it. Lots of theories on its failure have been created, but I am always amazed that most people fail to recognize one of the biggest factors that doomed Webvan. It is a lesson that too few people seem to recognize when running their own business units.

Metrics: Getting Rid of the Voodoo in Marketing

It’s time for marketers to get out of the realm of voodoo and spin, to create a more defensible position for budget dollars and develop a more secure “seat at the table” by being the business champions they are.
Sound too good to be true? I think not. The high-tech industry is finally catching up with more established consumer businesses in the areas of metrics and accountability. This is not a marketing trend per se, but a marketing “practice” trend, which is just as important. This is a must-have going forward. I believe marketing can be a data-driven, metrics-focused art.

Give me that thing called [customer] Love

Just got published on MarketingProfs for what will be a six-part series or “Summer Bootcamp for Business”. For those of you that aren’t familiar yet with MarketingProfs.com, it’s a great …

Solutions Drive Sales

Check out this video. It was made using a Logitech webcam, and uses visual effects that come with the camera. Supposedly, it has triggered a big run on Logitech cameras. …