Blog Yes & Know

Social Means Freedom, For Better or Worse

This is part II of a series on how the social era affects every business model, from how we organize, what we produce, and what we sell.  (Part I, the …

Rules for The Social Era

I mentioned in a prior post that I would soon update what has been keeping me heads-down. For months now, my Harvard editor and I have been planning on a …

Humanize Thru Trust

“Do you trust him/her?” The answer to that question determines a lot – whether you follow a leader, and whether others follow you. Given the centrality of this tenant to, …

Must-Read Weekend Reading

I’ve been so busy synthesizing 10 years of thinking on Social Business Models, and writing up these ideas for an upcoming HBR magazine article that I have been remarkably behind …

It’s Tribes Not Herds

Twitter lets people find nuggets of ideas, gather and share sentiment, and –most importantly – helps people to find one another. It’s become customary to do “Follow Fridays” (in twitter …

Love & Brands

A friend running brands for a big giant software company sent me a note asking if I knew someone who had 10 years of expertise doing FaceBook/Twitter marketing.   Anything …

Love & Brands

A friend running brands for a big giant software company sent me a note asking if I knew someone who had 10 years of expertise doing FaceBook/Twitter marketing.   Anything …

Social Media: no 1 size fits all

Squirming. That’s what I do when I get an email from someone i want to connect with but it’s the wrong medium. I have to then decide if i want …

Fill Your Company with LOVE (Framework)

As companies see increasing value in social media campaigns, it is becoming apparent that the transactional-centric models currently used for tracking and measuring marketing campaigns are not up to the social media challenge. With social media campaigns often focused on brand building and driving engagement, the tools used to measure the impact on sales and brand are ill-suited to accurately measuring the full impact and value of social media campaigns.
The buying or sales funnel that has served marketers well for many years no longer works in an environment now centered on two-way and unstructured communications. A new framework developed at Rubicon Consulting, Inc., building on ideas originally conceived by Harry Max, offers the relationship-centric LOVE model as a replacement–and enhancement–for the transaction-based buying funnel.