Spring brings the South by Southwest (SXSW) interactive, film and music festivals and conferences to Austin, Texas. This year, the events also spawned new interest in Twitter, the first microblog and originally an R&D project of Odeo. Tech celebrities at SXSW made heavy use of Twitter and created tremendous attention for it in their blogs and in the media. Winning the Web Award in the blog category increased the hype around it, though some users find the 140 character limitation difficult to work with.
Impact of Amazon Flexible Payments Service: Computing as a utility
The announcement of Amazon FPS made my whole week, on a lot of different levels. I’m excited about the service itself, I’m excited about what it means for the development of web applications, and I’m excited about what it’ll eventually do for the mobile data world.
Okay, I’m just excited.
The Nature of Things: Web Marketing
For each era, there are new rules. In the web world today, marketing online has new rules. Marketing is no longer about awareness online, but about creating an experience for the consumer or customer.
I propose the new marketing goal with online marketing is about engagement. Personal engagement. Connection from user to company. Customers like what you help them do. Your offerings are appealing and designed around and with them. Customers are delighted because they can exchange usages with one another and therefore find more ways to use your gadget. Joy of engagement brings them back again and again.
Online Marketing as Personality Marketing
Online branding used to be about static, brochure-like, well executed but rigorously pre-defined websites. But great brands, like most people, are more than a flat dimension. People want to know …
Competitive Strategy: Strong #2 uses Open (Permeable) Play
Worth noting: Tim’s perspective on Hadoop integration at Yahoo: With this being the key point: OK — but why is Yahoo!’s involvement so important? First, it indicates a kind of …
In a bar fight, what are you prepared to do?
Competition in the tech industry is a fundamental. Without it, we would never have seen the innovations and incredibly cool stuff that have informed, transformed, and improved our daily lives. …
The boxing match begins: Amazon, Google, and Paypal
This is one getting seats for: Reported here, but summarized with this starting point: Amazon, in its bid to become the underlying utility of the new web world, today confirmed …
Google SMB Push…
Having launched what now seems like a bazzillion products, I think I can draw a conclusion about the simplicity of enterprise product adoption. Here goes. There are only 3 things …
CMOs: Align Yourself to the C-suite
Is Marketing considered a a Corporate Performance Contributor? From conversations I’m having around the Valley, I’ve come to realize that marketing and its relevancy to the C-Suite is (in cleaned …
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