Blog Yes & Know

Symbiotic Relationships in Play

One of the fundamental truths about the high technology market today, is that consumers have tremendous power. Market power used to be much like a big castle surrounded by high …

Technorati: Measuring Volume not Value

Technorati recently published a state of the blogosphere about 2 weeks ago. And I’ve wanted to write on it ever since as an example of being clear on what you …

Employees Co-Create Brand

A bunch of writing has been done by myself and others about how “consumers now co-create the brand”. But what about employees? Are they co-creators, too? Many, many fortune 1000 …

4 levels of belief; 5 ways to market

Promise Phelon, CEO of the Phelon Group recently spoke at the fall WITI Conference in Santa Clara during a session called “the Changing Customer Conversation”, and introduced these 4 levels …

Samurai vs. Senate

Entrepreneurs and go-get-em self starters act much like Samurai’s. They get to the goal, risking a lot because in many ways there’s not as much to protect. With a unit …

Collective Intelligence: What is it really?

One idea discussed at the web 2.0 conference was “what is collective intelligence”. Is it what some have said about things like Yahoo’s Flicker — that community tagging allows all …

Web 2.0, Meet College Politics 2.0

Reading the Wall Street Journal editorial page the other day, it struck me how far the societal impact of Web 2.0 has come. It is a great example of how the technological and cultural changes driving Web 2.0 are no longer limited to technology; in this case, the hotly contested election on the proposed Alumni Constitution at Dartmouth College.
Peter Robinson writes in the Wall Street Journal,

Web 3.0 & the Real Market Requirement

You know the really cool thing about a summit full of smart people is that it causes a dialogue in the room and online. So what’s next on the consumer …