The customer point of view is one often written about in this blog and others. I wrote about customer nurturing last week. In essence, we need to take care of …
While I'm at it, employees need care too
The customer point of view is one often written about in this blog and others. I wrote about customer nurturing last week. In essence, we need to take care of …
Sales model is critical go-to-market piece
Getting caught up on reading as I nurse a cold today. An article worth highlighting. On page B10 of this (3/28/06) Tuesday’s WSJ, there was an article on marketing strategy …
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How is consulting different than therapy?
A client asked me this question during what was our consultation meeting: “How is consulting different than therapy?”. Great question, isn’t it? So while I came up with some rational …
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Great Product Management starts with…
One of the more common questions I hear from product management teams is based on figuring out why company A is successful and company B is not. Perhaps it’s that …
Decision-making done right
THE MISSION: Our mission, should you decide to accept it, is to read this article and think of your own ‘mission impossible’ task of making decisions at your company. You …
Why company blogging really makes sense
In these days where execs get so far removed from consumers that the only time they see them is when they are behind the glass walls of a focus group …
Ways benchmarking makes strategies better
I do benchmarking all the time, but I never think that the application of all that data is a 1-size-fits-all model. Benchmarking can be useful to learn what other companies …
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What makes a good Sales Comp Plan?
Last week, I worked with a CEO on designing / redesigning his comp plan. He has a set up where the business sells subscriptions and the sales rep gets paid …
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