Promise Phelon, CEO of the Phelon Group recently spoke at the fall WITI Conference in Santa Clara during a session called “the Changing Customer Conversation”, and introduced these 4 levels …
SaaS avoids the Blue Plate Special
Marketing Profs kindly published part 5 of a 6 part series about 2 weeks back. Just catching up from last week’s break, and wanted to share it with you. It’s …
Churn and Burn or Ways to Go?
It is true that, over time, strong technology consumer companies will win market share from weak companies. However, there’s one nearly surefire way to make sure you don’t fail. Focus. …
Go-to-market in Web 2.0 Era
It’s been 40+ years since E. Jerome McCarthy published Basic Marketing, the business book that introduced the “4 Ps” (product, price, place/distribution and promotion) to the world. While the categories …
Sparked!
Last night, a little venue called Spark was held. The notion was to connect really smart people – who are down-to-earth good leaders in high-tech – to learn from our …
What's Next for Technology Innovation in the Valley
Wanted to share with you an article that captures the fundamental shift in the technology innovation model. Some people call this shift ‘atomized’ software development. With AJAX (a new form …
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What’s Next for Technology Innovation in the Valley
Wanted to share with you an article that captures the fundamental shift in the technology innovation model. Some people call this shift ‘atomized’ software development. With AJAX (a new form …
Continue reading “What’s Next for Technology Innovation in the Valley”
Sales model is critical go-to-market piece
Getting caught up on reading as I nurse a cold today. An article worth highlighting. On page B10 of this (3/28/06) Tuesday’s WSJ, there was an article on marketing strategy …
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What makes a good Sales Comp Plan?
Last week, I worked with a CEO on designing / redesigning his comp plan. He has a set up where the business sells subscriptions and the sales rep gets paid …
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