Blog Yes & Know

10 Ways to Convince Others to Follow YOU!

At a speech last month at a women’s exec group, one audience member asked “how do I build a business case so I get heard”. Great question. In my day …

Courage is the frontier of leadership

We need more courage in organizations today. More courage to speak the truth, more courage to call out an issue, more courage to praise the tough choice. More courage to be better people while we work. Here’s 3 ideas for ways to do it.

Raising Entrepreneurs

An article in the December 2005, Inc Magazine talked about how to raise entrepreneurs. Here are a few great ideas that can be applied to kids or ourselves.

Richness of Relationships

If you believe, as Rubicon does, that excellent sales and marketing revolves around meeting customers’ needs, then this article will develop how that belief can guide the work of you and your team. “Knowing your customer” is not, of course, a new idea in marketing. Today’s market landscape is characterized by pressure for high-volume, reduced transaction costs and e-commerce, ever-increasing specialization in products and needs, and shortened product life cycles. In this context, we are pressured to rely on impressions or memories or articles in the Sunday paper — anything that saves time — to provide a portrait of the customer. Following our beliefs, however, reminds us that it is more necessary to invest the time and energy in meeting, learning and understanding our customers. We want to get so close that the team can explain who the customer is, as a name, a place, and a voice — and know what the customer needs, and think about connecting points to help finish the route-to-market puzzle.