THE MISSION: Our mission, should you decide to accept it, is to read this article and think of your own ‘mission impossible’ task of making decisions at your company. You …
Why company blogging really makes sense
In these days where execs get so far removed from consumers that the only time they see them is when they are behind the glass walls of a focus group …
Ways benchmarking makes strategies better
I do benchmarking all the time, but I never think that the application of all that data is a 1-size-fits-all model. Benchmarking can be useful to learn what other companies …
What makes a good Sales Comp Plan?
Last week, I worked with a CEO on designing / redesigning his comp plan. He has a set up where the business sells subscriptions and the sales rep gets paid …
Asking the right questions
Just finished a call with a prospective client, and it got me thinking about the questions we ask. The CEO was asking great questions about us, and how we work …
Genuine vs. Canned Customer Nurturing
Ever see those banners that say ‘we love our customers’. Do you ever believe them? Customer relationships are more than good intentions. It means setting the intention to pamper good …
Community is what we all seek
Just finished a book, Plainsong, that my stepdaughter lent me. It’s an interesting story of 2 brother farmers, a pregnant high-schooler, two young boys deserted by their mother, and so …
Hey what’s that in the corner?
I had another late night meeting last week, where my firm was involved in helping a company evaluate a decision to an upcoming product launch. Sorry for not being able …
Hey what's that in the corner?
I had another late night meeting last week, where my firm was involved in helping a company evaluate a decision to an upcoming product launch. Sorry for not being able …
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