The growth of the mobile data marketplace is one of the bright spots for business in the current recession. Mobile carriers report increasing demand for data services, and Apple and Research in Motion both reported strong earnings aided by sales of their smartphone products.
Understanding Twitters Growth
One of the hottest recent stories in the tech industry has been the rapid rise of the messaging service Twitter. Starting from a small base of enthusiast users, the service has rapidly risen to prominence in the media, with extensive coverage of its adoption by celebrities. In the last month, Google counted about 65,000 news stories mentioning Twitter, and the web tracking service Alexa reported a remarkable 400% increase in traffic to Twitter.com in the last four months. In April 2009, Alexa reported that daily visits to twitter.com surpassed those to cnn.com:
Influential Not Influencers
There’s been a heated online debate about the ways consumers are influenced to buy things and adopt new social trends. Some people say a small group of Influencers drive most …
Online Communities, How They Work (II)
This is Part II of a series of posts on online communities (that is also available in PDF form: Rubicon-web-community) originally done at Rubicon (the company I led/founded). To return …
Online Communities, Why They Matter (III)
In strategy work with tech companies, my team and I are frequently asked about web communities — how they operate, what they can and can’t do, and how a company …
Ars Technica: Pew Internet Report – Only half of US Netizens use search engine daily
Ars Technica assistant editor Jacqui Cheng wakes us up to the fact that many Americans may be on the Internet, but they’re not surfing with the style we use in …
Pricing as a Head Trip
Can prices be set too low for consumers? A recent study by Dr. Antonio Rangel of CalTech says yes. Dr. Rangel observed the brain activity of subjects and found they exhibited more pleasure drinking wines when they thought they cost more. For those of us that study the finer points of pricing, this is a very interesting result. We all know that there is a sense to “you get what you pay for” that acts as a negative factor when evaluating the lowest priced alternatives. What Dr. Rangel has established is that there is more than the fear of getting stuck with an inferior product at work; people actually get more enjoyment from certain products if they think they cost more. The data communicated by the price is working not just at a rational level, but at an emotional level as well. That is, from the brain’s standpoint, these products are objectively better in a post-purchase environment.
The Man Behind Google's Open Handset Alliance
If there’s one thing users want, it’s open use of the technology they buy. Hacked iPhones bear testimony to the desire for open cellphone use that is free of carrier restrictions.
Google’s November 5th announcement of their mobile phone software…
The Man Behind Google’s Open Handset Alliance
If there’s one thing users want, it’s open use of the technology they buy. Hacked iPhones bear testimony to the desire for open cellphone use that is free of carrier restrictions.
Google’s November 5th announcement of their mobile phone software…
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