Most consumers don’t want to become near-professionals to produce a simple home movie or better capture a moment of our lives. Consumers don’t want to master Studio 10 by Pinnacle …
Video, video — oh how you've changed
Most consumers don’t want to become near-professionals to produce a simple home movie or better capture a moment of our lives. Consumers don’t want to master Studio 10 by Pinnacle …
The Customer Experience: The Design Moment of Truth
Business 2.0 ran an article this month on their ‘2nd annual bottom line design awards’. The article promised to “go beyond surface beauty to single out objects that look good …
Continue reading “The Customer Experience: The Design Moment of Truth”
Why company blogging really makes sense
In these days where execs get so far removed from consumers that the only time they see them is when they are behind the glass walls of a focus group …
Genuine vs. Canned Customer Nurturing
Ever see those banners that say ‘we love our customers’. Do you ever believe them? Customer relationships are more than good intentions. It means setting the intention to pamper good …
Community is what we all seek
Just finished a book, Plainsong, that my stepdaughter lent me. It’s an interesting story of 2 brother farmers, a pregnant high-schooler, two young boys deserted by their mother, and so …
B2C Marketing Has Its Nuances
Last weekend I wrote about Cisco entering multiple, disparate markets at the same time. While I thought that vertical strategy appears to be a good fit with the strengths and …
- Culture & Leadership (146)
- Entrepreneurship (160)
- Featured (8)
- Market Power (216)
- onlyness (124)
- Social (80)
- Talks (29)
- Technology & Trends (78)
- The Personal Story (81)
- Uncategorized (195)
