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Tag Archives: New Market Definition / Creation

Blog Yes & Know

Finding the Core Value Proposition is Key

March 14, 2006

I recently got introduced to an up-n-coming PLM (product lifecycle management) software vendor who shall remain nameless. There are several notable vendors already in the PLM space including IBM, PTC, …

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Market Entry Moves by Cisco Warrant Review

March 4, 2006November 8, 2019

For every successful market entry, another 4 fail. I learned that in grad school. One of the few facts that made practical sense, and thus stuck. That metric included every …

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