Blog Yes & Know

Web 3.0 & the Real Market Requirement

You know the really cool thing about a summit full of smart people is that it causes a dialogue in the room and online. So what’s next on the consumer …

Blurred at Web 2.0 Summit

Mary Meeker of Morgan Stanley is the only speaker I know that can get away with delivering slide content in such a fast pace that not only can you barely …

Go-to-market in Web 2.0 Era

It’s been 40+ years since E. Jerome McCarthy published Basic Marketing, the business book that introduced the “4 Ps” (product, price, place/distribution and promotion) to the world. While the categories …

Do you know what drives purchase?

Consumer goods like P&G have always invested in knowing how their sales and marketing activities drive purchase. See this article from July 10th, by Ellen Byron featuring James Stengel who …

Give me that thing called [customer] Love

Just got published on MarketingProfs for what will be a six-part series or “Summer Bootcamp for Business”. For those of you that aren’t familiar yet with MarketingProfs.com, it’s a great …

Solutions Drive Sales

Check out this video. It was made using a Logitech webcam, and uses visual effects that come with the camera. Supposedly, it has triggered a big run on Logitech cameras. …

Sparked!

Last night, a little venue called Spark was held. The notion was to connect really smart people – who are down-to-earth good leaders in high-tech – to learn from our …

Talk with, not At

An industry commentary on how marketing in high-tech is changing. I think there’s way more ahead than banner ads and search word optimization when it comes to high-tech consumer marketing. I think that we will move from non-personal ways of advertising to customer engaged ways of connecting. I have provided some examples as illustrations and then provided what I think it means.