Tag Archives | Consumer Behavior / Markets

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The guides

I met last week with this incredibly zany guy named Nick Hayes of Influencer 50. His firm understands influencer marketing at a very deep level and he’s now in the Bay Area establishing a presence here. In doing so, he’s studying the top 50 influencers who influence the influencer marketing field. Trying following that. But  More

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Google is your UI

Let me paint a picture of the world today as a company sees it and then again as a customer experiences it. Company View: A company, say yours, has a “home page” where they organize the user experience so users can learn more about the company, its products, its vertical solutions and so on. The  More

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3,000 marketing messages per day

Today’s consumer receives over 3,000 marketing messages per day. That’s what Maritz Dialogue Marketing group says. Start counting and see how many you come up with in 1 hour. I think it holds true. Now the question I want to answer is what it takes to stand out amongst that crowd if you are marketing  More

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Mobile Users non Loyal … Explained

Is anyone surprised by this content: Loyalty To Wireless Carriers Is Hard To Come By. By Antone Gonsalves TechWeb.com Two-thirds of U.S. adult mobile phone users comparison shop for wireless carriers, with more than two out of five doing so within the two months before their contracts expire, a market research firm said Friday. While  More

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Top 10 Trends for 2007

Top 10 Trends for 2007 High-Tech Markets: 1. The OS matters. With open source, mashups and mobile players all creating different and incompatible platforms, we believe the software platforms of the future may be layers that run across all those competing operating systems, with Adobe’s Apollo and Microsoft WPF/E both key players, coming to market  More

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Power of the Influencer — Who is Yours?

When you want to buy a new bbq, who do you ask? If you want to know which smartphone to buy, what blog do you go to? And if you’re looking for a school to enroll your kid, whose advice do you seek? Those people that you’re calling, emailing with or reading, they’re special. Not  More

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