Check out this video. It was made using a Logitech webcam, and uses visual effects that come with the camera. Supposedly, it has triggered a big run on Logitech cameras. It shows that the solution (even if it’s silly — or, perhaps because it is silly) is what drives sales. Here’s a CNET article on [...]
Tag Archives | Consumer Behavior / Markets
Sparked!
Last night, a little venue called Spark was held. The notion was to connect really smart people – who are down-to-earth good leaders in high-tech – to learn from our firm the latest on transforming business and marketing models, and meet one another to exchange, interact, engage with one another. We barely mentioned the name [...]
Talk with, not At
An industry commentary on how marketing in high-tech is changing. I think there’s way more ahead than banner ads and search word optimization when it comes to high-tech consumer marketing. I think that we will move from non-personal ways of advertising to customer engaged ways of connecting. I have provided some examples as illustrations and then provided what I think it means.
Video, video — oh how you’ve changed
Most consumers don’t want to become near-professionals to produce a simple home movie or better capture a moment of our lives. Consumers don’t want to master Studio 10 by Pinnacle or Final Cut Studio by Apple, or climb the mount everest of all video editing products, Adobe’s Premiere. Consumers just want to take a shot [...]
The Customer Experience: The Design Moment of Truth
Business 2.0 ran an article this month on their ’2nd annual bottom line design awards’. The article promised to “go beyond surface beauty to single out objects that look good not just in pictures, but also on their makers’ income statements.” According to them, “design aesthetic was but one of 10 metrics we used to [...]
Why company blogging really makes sense
In these days where execs get so far removed from consumers that the only time they see them is when they are behind the glass walls of a focus group forum, I think blogging really makes sense. With it, businesses can enable consumers to talk with real people at the company, tell their own stories, [...]
Genuine vs. Canned Customer Nurturing
Ever see those banners that say ‘we love our customers’. Do you ever believe them? Customer relationships are more than good intentions. It means setting the intention to pamper good customers and investing in the technology and processes to make a positive, intelligent and (nicely done) persistent impact. It means causing meaningful communications that keeps [...]
Community is what we all seek
Just finished a book, Plainsong, that my stepdaughter lent me. It’s an interesting story of 2 brother farmers, a pregnant high-schooler, two young boys deserted by their mother, and so on. Good book and well written. The richness of the text brought the smells, sounds and sights to life. Each story was a series of [...]
B2C Marketing Has Its Nuances
Last weekend I wrote about Cisco entering multiple, disparate markets at the same time. While I thought that vertical strategy appears to be a good fit with the strengths and their customer needs, I thought their consumer play would challenge the company. Here’s my point. Marketing to businesses (B2B) is really different than marketing to [...]